CRWN
// the case study
A fashion house, not a catalog. Premium streetwear storefront — oversized cuts, EGP prices, zero template energy.
// the brief
Next.js storefront for CRWN, a unisex streetwear brand — the S/S 2026 debut collection across tops, sets, bottoms, and accessories, priced in EGP. Collections, filtering, sorting, and a design-first landing that sells the vibe before the product. It is also the master die for Ecommerce Factory: the proven store every new merchant gets stamped from.
// the wins
- Design-first storefront — 'a fashion house, not a catalog'
- Full catalog UX: collections, categories, filtering, sorting, EGP pricing
- Supabase-backed products and assets on a Next.js front
- Doubles as the master template Ecommerce Factory stamps out per merchant
01 // the brief
Streetwear brands live or die on presentation. CRWN's storefront had one rule: no template energy. Big type, calm grids, product photography given room to breathe — a landing page that reads like a lookbook, not a spreadsheet.
02 // the storefront
Next.js on the front, Supabase behind it. Collections for the S/S 2026 debut drop, categories for tops, sets, bottoms, and accessories, filtering and sorting that stay out of the way. Prices in EGP, checkout flow built for how Egypt actually buys.
03 // the twist
A one-off store is a product. A proven store is a die. CRWN became the master template that Ecommerce Factory stamps out for every new merchant — see chapter eleven.
// the panels
